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Parfum: A Common Skincare Ingredient How Toxic Is it?

We all love having a beautiful scent in our body care products. From perfume, to shampoo and even cosmetics, parfum is hidden everywhere. It makes us feel good and lifts our moods. But how dangerous is it to our wellbeing? What is “parfum” and what is in it? “Parfum” otherwise known as “fragrance” is a…

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New Year, New Me

Whenever I hear the phrase “New Year, New Me” I can’t help but playfully chuckle to myself. I always say I’ll commit to my resolutions, somehow that idea fades out of my mind after a few weeks. However what WOULD happen if I actually achieved my goals I set? Will my nighttime hunger cravings really…

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Earth Day

Earth Day is this Sunday, April 22, 2018. At Sao, we believe Earth Day is 365 days a year. We all have an impact on this planet that we live on. It up to you to decide if you choose to have a positive impact or a negative impact. We feel it is important to…

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“Obscentssion”

Okay so maybe it’s not a real word, but it does describe my obsession for fragrances. Choosing a signature scent can be a very personal experience. The fun thing about fragrances, is that the same perfume will smell differently on each unique wearer due to our individual body chemistry. I have a fragrance for EVERYTHING…to…

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Why I Switched To A Natural Skincare Routine…

I’m embarrassed to admit it has taken me so long to transition to an all-natural skincare regimen. For years I have scrutinized labels and put a lot of consideration into what I put IN my body, but rarely did I stop and consider what I was putting ON my body. My rule of thumb was…

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